How to Stream first overtook cable TV in the US
July will mark the first time when Americans will watch more material on streaming platforms than on cable TV, which is a success for uninterrupted TV and is followed by Nielsen.
Following a specialized approach in audience health, a television in continuous acquisition drew 34.8% of all US television viewing time in July, while cable television attracted 34.4%.
The amount of time Americans spends watching TV overall increased by 22.6% over the previous year, while cable viewing time decreased by 8.9%.
The “Stranger Things” television series helped make Netflix the most popular streaming provider, followed by YouTube.
Only Murders in the Building and “The Bear” were the most watched shows on Hulu, whilst “The Terminal List” (also known as “The list of terminals” or “The last list”) and the most recent episodes of “The Boys” were the most watched shows on Amazon Prime Video.
Children typically spend more time-consuming information over the summer months when there are no courses, which could have increased their use of YouTube and other streaming services in July.
Additionally, without the Olympics, there is a lack of sports programming throughout the summer, and sports programming sets itself apart from cable TV.
In the breakdown of 34.8% of streaming consumption in July, 8% watched Netflix, 7.3% watched YouTube, 3.6% watched Hulu, 3% watched Prime Video, 1.8% watched Disney, and 1% watched the most HBO. Other platforms were used by the remaining 10.2%.
The information supplied corresponds logically to trends that have been present in the US for a while. Streaming boom with services that were much cheaper than a cable boom and that in the second quarter of the year already reached 113 million homes, on the other hand, the sustained decline in cable television subscribers, a figure that in just a decade has decreased from more than 100 million households to around 70.
It is promoted as a market that is displaying signs of saturation and price tension as if it had been seen in the most recent Netflix results. The price influences the price of the services that a client can write to in the five in United States.
Only those programs watched on conventional or linked televisions are included in the fact, according to Nielsen. Or worse, it ignores the consumption of streaming content on smartphones and the web, where video on demand would likely benefit more.